A/B Test Dashboard

Last refresh: 9:09:14 AM
Active Test

Hero CTA Copy Test

Test ID: hero_cta_2026q1 ·  3 variants  ·  Tracks impressions and clicks on the primary enrollment CTA

Total Impressions

0

Total Clicks

0

Overall CTR

0.0%

Current Leader

—

Variant Performance

See If I Qualify

Control — original copy

0%

CTR

Impressions0
Clicks0

Start My Application

Variant A — action-oriented

0%

CTR

Impressions0
Clicks0

Check My Financial Aid

Variant B — value-oriented

0%

CTR

Impressions0
Clicks0

How This Works

  • • Each visitor is randomly assigned to one of three CTA variants on their first visit
  • • The assignment persists in localStorage — the same visitor always sees the same variant
  • • Impressions count each time the homepage loads with that variant visible
  • • Clicks count each time the visitor clicks the primary enrollment CTA (hero, footer, or sticky bar)
  • • CTR = Clicks ÷ Impressions × 100
  • • Data is stored locally in the browser — this dashboard shows data from your browser only
  • • For production, connect to an analytics backend to aggregate data across all visitors

When to Call a Winner

For statistically significant results, aim for at least 100 impressions per variant and a minimum 20% relative CTR difference between the leader and runner-up. With typical trade school traffic (~500 monthly visitors), expect to reach significance in 2–3 weeks. Do not make permanent copy changes based on fewer than 50 total clicks.